Tabaq was built as a bold, modern street food brand—capturing the speed, heat, and attitude of the street and translating it straight onto the plate. The goal was to move away from typical fast-food cues and create a brand voice driven by rhythm, confidence, and flavor-forward storytelling.

The identity combines a strong custom-script logotype with condensed headline typography and a deep, warm color world. Designed as a modular system, it scales seamlessly across signage, packaging, food boxes, uniforms, and social assets—making Tabaq instantly recognizable at every touchpoint.