Smoothify was built as a kiosk-first smoothie concept driven by speed, energy, and a playful attitude. The goal was to create an instantly recognizable, dynamic identity—and a clear system that makes franchising easier through consistency and fast application across locations.

The brand world was shaped around a vibrant high-contrast color palette, a strong logotype, a smile-driven icon language, and modular graphic elements. Designed to scale across kiosk design, cups/packaging, menus, and social media, the system keeps the same punchy vibe everywhere—making Smoothify consistent, memorable, and easy to roll out.