Midway Coffee Lounge was built as a coffee lounge brand driven by modern urban rhythm and momentum. The goal was to create a dynamic presence and a brand language that makes franchising easy—clear to apply, instantly recognizable, and consistent across locations.

The identity was built around a strong typographic hierarchy, a modular logo/icon system, and clear application rules that adapt quickly to different spaces. The result is a scalable, cohesive visual system that performs across signage, menus, packaging, social media, and in-store touchpoints.