TUROTO is the corporate face of Tur Oto Şirketler Grubu’s automotive operations—focused on delivering trusted service across maintenance, repair, and after-sales. The brand needed a modern identity that preserves its long-established credibility while staying instantly recognizable across digital and on-site touchpoints.

A strong custom logotype and a flexible icon system were created to work seamlessly across formats. Supported by a derived pattern world and clear usage rules (spacing, sizing, layout scenarios), the identity evolved into a consistent, modern, and memorable visual language for web, print, and brand materials.