ikas, an e-commerce platform recognized globally for its speed, sought to create a clear and engaging visual identity to attract new users as it expands into the European market. The goal was to develop a visual world that resonates with individuals who have hobbies, dreams, or entrepreneurial ideas but are uncertain about how to enter the e-commerce space. The visual identity was designed to appeal to individuals by emphasizing how ikas swiftly transforms ideas into fully functional websites, supporting users in launching their businesses. The concept of products being ready for sale almost immediately was reinforced through both typography and visuals, effectively communicating the platform’s unique speed and ease of use to potential users.