Hauspack, an interior architecture and product design studio based in Ankara, sought to differentiate itself from other interior design studios in Turkey. The brand requested an iconic logo and a versatile visual identity that could be applied seamlessly across various formats to enhance brand recognition. To meet this request, the logo was designed using the letters H and P, extended horizontally to create a distinctive and adaptable form. This form was applied across all aspects of the brand’s corporate identity, ensuring consistent and easy brand recognition. The flexible design allowed Hauspack to stand out in the competitive interior design industry while maintaining a cohesive visual presence.