Driventure is the corporate venture capital initiative of Ford Otosan, established to create strategic value through innovation and to help shape the company’s future. Focused on seed and early-stage startups—especially in mobility—Driventure partners with ambitious founders to develop disruptive technologies that redefine transportation and strengthen a corporate venture ecosystem.

Driventure needed a brand language that balances corporate credibility with the bold energy of early-stage innovation—clear enough for global communication, yet distinctive in a competitive VC landscape. Built around themes of exploration, forward motion, and precision, the identity was developed as a scalable visual system designed to work consistently across digital touchpoints, portfolio storytelling, and partner communications.